Google Business Profile Guide

Chapter 5: How To Edit Your Google Business Profile


Google Business Profile Guide Chapter 5 How To Edit Your Google Business Profile Featured Image

Edit Profile From Dashboard

Once you login (how to login) to your Google Business Profile, you’ll see the “edit profile” button/icon. After clicking it, you’ll see options (see the next section of this chapter).


How To Edit Your Google Business Profile


Edit Profile on mobile

Edit Profile Sections

In this section of the chapter we’re exploring each field option within the “edit profile” section of your Google Business Profile.


Edit Profile Detail Sections Desktop


Edit profile sections mobile


Business Name

About Your Business

Enter the name of your business
Business Category

Choose a primary category that describes your business. It’s better to be as specific as you can.

Google will present categories to you as you start typing. Select a category from the dropdown list. For example, choose “Hair Salon” instead of “Salon”. If your ideal category isn’t available, choose a more general category that still accurately describes your business.

Is it possible to create your own category?
No. You can’t create your own category.

View the DoMyGMB 2023 Complete List of GBP Categories


Enter a complete description of your business that includes primary and secondary search terms  for which you would like your business to be found when someone is searching Google. There is a 750 character limit.

Opening Date

Enter the opening date of your business.


Contact Information

Phone Number

Enter your business phone number.


Enter your business website URL.


Location and Areas

Business Location

Enter your business address. This address should be exactly the same as it appears on your website and in other directories.

Address consistency is crucial, learn more about having a consistent Name, Address and Phone Number (NAP) by clicking here.

Google gives you the option of showing your business address or not. If your business depends upon customers visiting your business, make sure you toggle to select “Show business address to customers”.

Service Area

By default, Google will suggest service areas near the business location you enter. You can add additional service areas by typing them into the “search area” field.


Business hours


Enter the hours your business is open each day of the week

Holiday Hours

Enter the hours your business is open during holidays throughout the year.


Add more hours
You can specify hours you’re open based upon your business category. Food service establishments, for example, can specify their hours for:
-Happy Hour
-Drive Through
From the business
Google enables businesses to showcase their distinctive attributes. These attributes include:
Google enables businesses to showcase their distinctive attributes. These attributes include:
LGBTQ+ friendly

If your business requires customers to make an appointment, you can toggle select “YES”.

Service options

If your business offers online classes, you can toggle select “YES”.

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