How To Quickly Manage Your Google Business Profile
Chapter 3 provides section-by-section details on how to quickly manage your Google Business Profile.
Your Google Business Profile
Once you login (how to login) to your Google Business Profile, you’ll see as many as 13 icon-based options (depending upon your business and industry you may see fewer icons). We’ll explore each in this Chapter (plus the 15 carousel card options).
Desktop View
Mobile View
Edit Profile
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
Step by step instructions on completing this section can be found in Chapter 5 (How To Edit Your Google Business Profile) by clicking here.
Desktop View
Mobile View
Read Reviews
In This Section
This section not only lets you “read reviews”, it allows you to sort your reviews and respond to them. You can get more reviews by clicking the “Get More Reviews” button on the upper right portion of the screen.
Consistently generating and responding to reviews is an important part of how to quickly manage your google business profile. Detailed instructions on making the most of this section, along with tools to make it easier to generate and respond to reviews can be found in Chapter 16 of this Guide by clicking here.
Desktop View
Mobile View
Step 1: Click “Customers”
Step 2: Click “Reviews”
Step by step instructions for viewing and responding to reviews can be found in Chapter 16 of this guide.
Messages
In This Section
Desktop View
Mobile View
Step 1: Click “Customers”
Step 2: Click “Messages”
Step by step instructions for adding and viewing messages can be found in Chapter 10 of this guide.
Add Photo
In This Section
Adding your logo and a cover photo to your profile are one time additions to the “add a photo” section of your profile. However adding and updating photos requires some ongoing work. When considering how to quickly manage your Google business profile, you want to make sure you create a library of photos that can be quickly uploaded to your profile. This becomes increasingly important if your business is impacted by seasonal changes or when you introduce new products and services.
Step by step instructions on completing this section can be found in Chapter 9 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Photo”
Step by step instructions for adding photos can be found in Chapter 9 of this guide.
Performance
In This Section
The performance section of your profile answer the question of how to quickly manage your Google business profile. This section show you both at a quick glance and by drilling down across different timeframes, how to improve the performance of you profile. You’re provided with an overview, look into your calls, your message activity, any bookings, direction requests and clicks from your profile to your website.
Step by step instructions on completing this section can be found in Chapter 15 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Performance”
Step by step instructions for viewing your profile performance metrics can be found in Chapter 15 of this guide.
Advertise
In This Section
This section links your Google Business Profile to your Google Ads account (if you have one). If using Google ads, linked account is how you quickly manage your Google business profile ads (in addition to search or display ads).
You can find about more about the Google Ad platform options in Chapter 17 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Advertise”
Step by step instructions for viewing accessing your Google Ads account through your Google Business Profile can be found in Chapter 17 of this guide.
Edit Products
In This Section
This is the section of your Google Business Profile where you’ll add and edit your products. Google gives you the option to not only add them, you can categorize them as well. This is how to quickly manage your Google business profile product catalog.
Step by step instructions on completing this section can be found in Chapter 8 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Edit Profile”
Step 2: Click “Products”
Step by step instructions for adding and editing products can be found in Chapter 8 of this guide.
Edit Services
In This Section
Google gives you the ability to add and categorize your services in this section and that’s how to quickly manage your Google business profile services.
Step by step instructions on completing this section can be found in Chapter 7 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Add Update”
Step by step instructions for adding or editing services can be found in Chapter 7 of this guide.
Bookings
In This Section
The booking sections enables you to add a link from your Google Business Profile to your scheduling or appointment page. You can add a custom link or a link to one of Google’s approved third party booking vendors.
Step by step instructions on completing this section can be found in Chapter 14 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Edit Profile”
Step 2: Click “Bookings”
Step by step instructions for adding or editing bookings can be found in Chapter 14 of this guide.
Calls
In This Section
This section provides a call history of calls made to your Google Business Profile. An important part of how to quickly manage your Google business profile is how you handle and track calls into your business. By providing a call tracking number that forwards to your business, Google can report on the those calls for you to see. They do this all in the “Calls” section.
Step by step instructions on completing this section can be found in Chapter 12 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Customers”
Step 2: Click “Calls”
Step by step instructions on setting up and viewing call history can be found in Chapter 12 of this guide.
Q&A
In This Section
Taking the time to thoroughly complete the Q& A section from your customer perspective is a best practice on how to quickly manage your Google business profile. Answering frequently asked questions for visitors to your Google Business Profile helps distinguish your business from all your competitors because you’ve taken the time to provide information they don’t need to speak to you about to get the answer. .
Step by step instructions on completing this section can be found in Chapter 13 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Customers”
Step 2: Click “Q&A”
Step by step instructions on providing answers to customer questions can be found in Chapter 13 of this guide.
Add Update
In This Section
This section is one of the most neglected because it requires consistent attention. You need to keep your profile updated. They way you do that is by adding photos, offers and posts on frequent and consistent basis.
Step by step instructions on how to quickly manage your Google Business Profile updates can be found in Chapter 6 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Add Update”
Step by step instructions on how to quickly manage your Google Business Profile updates can be found in Chapter 6 of this guide.
Ask For Reviews
In This Section
Generating fresh new reviews is very important because people look to reviews before deciding upon a business. They not only look at your star ratings, they read other people’s comments and they check to see how recent the reviews are. So, you need to keep reviews coming in.
Step by step instructions on how to quickly manage your Google Business Profile by asking for and generating reviews can be found in Chapter 16 of this Guide by clicking here
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Ask For Reviews”
Step by step instructions on how to quickly manage your Google Business Profile by asking for and generating reviews can be found in Chapter 16 of this guide.
Google Business Profile Carousel Cards
In This Section
This section shows you how to quickly manage your Google Business Profile by utilizing the carousel cards within your profile dashboard.
We’ll look at each of the carousel cards separately in the sections below.
Desktop and Mobile Views
Add Update
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here
Get First Your Reviews
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here
Complete Your Profile
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here
Turn On Chat
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here
Last Month's Performance
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here
Create An Offer
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here
Claim Your Credit
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here
Get Noticed By More Customers
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here
< Previous Chapter
Chapter 2: How To Login To Your Google Business Profile
How to login to your Google Business Profile on Desktop and Mobile
Next Chapter >
Chapter 4: How To Manage Multiple Google Business Profiles
In this chapter we cover the management of multiple Google Business Profiles.
