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Google Business Profile Guide

  • The Ultimate “How To” For Google Business Profiles

Chapter 3: How To Manage Your Google Business Profile

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Google Business Profile Guide Chapter 3 How To Manage Your Google Business Profile

How To Quickly Manage Your Google Business Profile

Chapter 3 provides section-by-section details on how to quickly manage your Google Business Profile. 

Your Google Business Profile

Once you login (how to login) to your Google Business Profile, you’ll see as many as 13 icon-based options (depending upon your business and industry you may see fewer icons). We’ll explore each in this Chapter (plus the 15 carousel card options).

Desktop View

Your Google Business Profile

Mobile View

Google Business Profile Mobile

Edit Profile

In This Section

This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.

Step by step instructions on completing this section can be found in Chapter 5 (How To Edit Your Google Business Profile) by clicking here.

Desktop View

How To Edit Your Google Business Profile

Mobile View

Edit Profile on mobile

Read Reviews

In This Section

This section not only lets you “read reviews”, it allows you to sort your reviews and respond to them. You can get more reviews by clicking the “Get More Reviews” button on the upper right portion of the screen. 

Consistently generating and responding to reviews is an important part of how to quickly manage your google business profile. Detailed instructions on making the most of this section, along with tools to make it easier to generate and respond to reviews can be found in Chapter 16 of this Guide by clicking here.

Desktop View

How To Read Reviews On Your Google Business Profile

Mobile View

Step 1: Click “Customers”

Customer button mobile

Step 2: Click “Reviews”

Customer Section Detail Section Reviews

Step by step instructions for viewing and responding to reviews can be found in Chapter 16 of this guide.

Messages

In This Section

Because SMS text provides immediate, one-to-one communication it has become a central part of this chapter on how to quickly manage your Google business profile listing. Step by step instructions on completing this section can be found in Chapter 10 of this Guide by clicking here

Desktop View

How To add Messages To Your Google Business Profile

Mobile View

Step 1: Click “Customers”

Customer button mobile

Step 2: Click “Messages”

Customer Section Detail Section Messages

Step by step instructions for adding and viewing messages can be found in Chapter 10 of this guide.

Add Photo

In This Section

Adding your logo and a cover photo to your profile are one time additions to the “add a photo” section of your profile. However adding and updating photos requires some ongoing work. When considering how to quickly manage your Google business profile, you want to make sure you create a library of photos that can be quickly uploaded to your profile. This becomes increasingly important if your business is impacted by seasonal changes or when you introduce new products and services.

Step by step instructions on completing this section can be found in Chapter 9 of this Guide by clicking here

Desktop View

How To Add Photos To Your Google Business Profile

Mobile View

Step 1: Click “Promote”

Promote button mobile

Step 2: Click “Photo”

Add Photo Mobile

Step by step instructions for adding photos can be found in Chapter 9 of this guide.

Performance

In This Section

The performance section of your profile answer the question of how to quickly manage your Google business profile. This section show you both at a quick glance and by drilling down across different timeframes, how to improve the performance of you profile. You’re provided with an overview,  look into your calls, your message activity, any bookings, direction requests and clicks from your profile to your website.

Step by step instructions on completing this section can be found in Chapter 15 of this Guide by clicking here

Desktop View

How To Use Performance Metrics On Your Google Business Profile

Mobile View

Step 1: Click “Promote”

Promote button mobile

Step 2: Click “Performance”

Performance Section mobile

Step by step instructions for viewing your profile performance metrics can be found in Chapter 15 of this guide.

Advertise

In This Section

This section links your Google Business Profile to your Google Ads account (if you have one). If using Google ads, linked account is how you quickly manage your Google business profile ads (in addition to search or display ads).

You can find about more about the Google Ad platform options in Chapter 17 of this Guide by clicking here

Desktop View

How To Add Advertising To Your Google Business Profile

Mobile View

Step 1: Click “Promote”

Promote button mobile

Step 2: Click “Advertise”

Advertise Mobile

Step by step instructions for viewing accessing your Google Ads account through your Google Business Profile can be found in Chapter 17 of this guide.

Edit Products

In This Section

This is the section of your Google Business Profile where you’ll add and edit your products. Google gives you the option to not only add them, you can categorize them as well. This is how to quickly manage your Google business profile product catalog. 

Step by step instructions on completing this section can be found in Chapter 8 of this Guide by clicking here

Desktop View

How To Edit Products On Your Google Business Profile

Mobile View

Step 1: Click “Edit Profile”

Edit Profile on mobile

Step 2: Click “Products”

Add products mobile

Step by step instructions for adding and editing products can be found in Chapter 8 of this guide.

Edit Services

In This Section

Google gives you the ability to add and categorize your services in this section and that’s how to quickly manage your Google business profile services.

Step by step instructions on completing this section can be found in Chapter 7 of this Guide by clicking here

Desktop View

How To Edit Services On Your Google Business Profile

Mobile View

Step 1: Click “Promote”

Edit Profile on mobile

Step 2: Click “Add Update”

Add services mobile

Step by step instructions for adding or editing services can be found in Chapter 7 of this guide.

Bookings

In This Section

The booking sections enables you to add a link from your Google Business Profile to your scheduling or appointment page. You can add a custom link or a link to one of Google’s approved third party booking vendors.

Step by step instructions on completing this section can be found in Chapter 14 of this Guide by clicking here

Desktop View

How To Add Bookings To Your Google Business Profile

Mobile View

Step 1: Click “Edit Profile”

Edit Profile on mobile

Step 2: Click “Bookings”

Add Bookings mobile

Step by step instructions for adding or editing bookings can be found in Chapter 14 of this guide.

Calls

In This Section

This section provides a call history of calls made to your Google Business Profile. An important part of how to quickly manage your Google business profile is how you handle and track calls into your business. By providing a call tracking number that forwards to your business, Google can report on the those calls for you to see. They do this all in the “Calls” section.

Step by step instructions on completing this section can be found in Chapter 12 of this Guide by clicking here

Desktop View

How To Add Calls To Your Google Business Profile

Mobile View

Step 1: Click “Customers”

Customer button mobile

Step 2: Click “Calls”

Step by step instructions on setting up and viewing call history can be found in Chapter 12 of this guide.

Q&A

In This Section

Taking the time to thoroughly complete the Q& A section from your customer perspective is a best practice on how to quickly manage your Google business profile. Answering frequently asked questions for visitors to your Google Business Profile helps distinguish your business from all your competitors because you’ve taken the time to provide information they don’t need to speak to you about to get the answer. .

Step by step instructions on completing this section can be found in Chapter 13 of this Guide by clicking here

Desktop View

How To Add Q&A To Your Google Business Profile

Mobile View

Step 1: Click “Customers”

Customer button mobile

Step 2: Click “Q&A”

Customers Q&A

Step by step instructions on providing answers to customer questions can be found in Chapter 13 of this guide.

Add Update

In This Section

This section is one of the most neglected because it requires consistent attention. You need to keep your profile updated. They way you do that is by adding photos, offers and posts on frequent and consistent basis.

Step by step instructions on how to quickly manage your Google Business Profile updates can be found in Chapter 6 of this Guide by clicking here

Desktop View

How To Add an Update To Your Google Business Profile

Mobile View

Step 1: Click “Promote”

Promote button mobile

Step 2: Click “Add Update”

Add Update Mobile

Step by step instructions on how to quickly manage your Google Business Profile updates can be found in Chapter 6 of this guide.

Ask For Reviews

In This Section

Generating fresh new reviews is very important because people look to reviews before deciding upon a business. They not only look at your star ratings, they read other people’s comments and they check to see how recent the reviews are. So, you need to keep reviews coming in.

Step by step instructions on how to quickly manage your Google Business Profile by asking for and generating reviews can be found in Chapter 16 of this Guide by clicking here

Desktop View

How To Ask For Reviews On Your Google Business Profile

Mobile View

Step 1: Click “Promote”

Promote button mobile

Step 2: Click “Ask For Reviews”

Ask For Reviews Mobile

Step by step instructions on how to quickly manage your Google Business Profile by asking for and generating reviews can be found in Chapter 16 of this guide.

Google Business Profile Carousel Cards

In This Section

This section shows you how to quickly manage your Google Business Profile by utilizing the carousel cards within your profile dashboard.

We’ll look at each of the carousel cards separately in the sections below.

Desktop and Mobile Views

How To Use and Manage Google Business Profile Carousel Cards

Add Update

In This Section

This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.

Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here

Add Update Card
Get First Reviews Card

Get First Your Reviews

In This Section

This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.

Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here

Complete Your Profile

In This Section

This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.

Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here

Complete Profile Card
Turn On Chat Card

Turn On Chat

In This Section

This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.

Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here

Last Month's Performance

In This Section

This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.

Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here

Last Month's Performance Card
Create An Offer Card

Create An Offer

In This Section

This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.

Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here

Claim Your Credit

In This Section

This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.

Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here

Claim Your Credit Card
Get Noticed By More Customers Card

Get Noticed By More Customers

In This Section

This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.

Step by step instructions on completing this section can be found in Chapter 5 of this Guide by clicking here

< Previous Chapter

Google Business Profile Guide Chapter 2 How To Login To Your Google Business Profile

Chapter 2: How To Login To Your Google Business Profile

The Ultimate “How To” For Google Business Profiles

How to login to your Google Business Profile on Desktop and Mobile

Read More »

Next Chapter >

Google Business Profile Guide Chapter 4 How To Manage Multiple Google Business Profiles

Chapter 4: How To Manage Multiple Google Business Profiles

The Ultimate “How To” For Google Business Profiles

In this chapter we cover the management of multiple Google Business Profiles.

Read More »
Google Business Profile Guide 3 min actions via email

GMB Guide Chapters

Chapter 1: How To Claim Your Google Business Listing

Chapter 2: How To Login To Your Google Business Profile

Chapter 3: How To Manage Your Google Business Profile

Chapter 4: How To Manage Multiple Google Business Profiles

Chapter 5: How To Edit Your Google Business Profile

Chapter 6: How To Add An Update To Your Google Business Profile

Chapter 7: How To Add and Edit Services On Your Google Business Profile

Chapter 8: How To Add and Edit Products On Your Google Business Profile

Chapter 9: How To Add Photos To Your Google Business Profile

Chapter 10: How To Activate Chat On Your Google Business Profile

Chapter 11: How To Activate Quote On Your Google Business Profile

Chapter 12: How To Set Up Call History On Your Google Business Profile

Chapter 13: How To Set Up Q & A On Your Google Business Profile

Chapter 14: How To Set Up Booking On Your Google Business Profile

Chapter 15: How To Use Google Business Profile Performance Metrics

Chapter 16: How To Generate Reviews For Your Google Business Profile

Chapter 17: How To Advertise On Google

Chapter 18: How To Use Google Marketing Kit

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DoMyGMB.com is part of the DoCorporate.com network, focused on helping small business owners make the most of their Google Business Listing (Google Business Profile formerly Google My Business).
DoCorporate.com is one of the fastest growing customer monetization companies in the world. The company is located in South Florida. In addition to its proprietary Customer Monetization Method, offers digital marketing services and business growth resources to businesses in the United States, Canada, Europe and Australia.
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